Twitter Conversion Tracking
Back in December Twitter announced that they were launching conversion tracking! Now we can easily track conversions across Twitter, Facebook and Google. Measurement has never been more simple.
According to Twitter, “It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and engagements from Promoted Tweets so they can properly optimize their campaigns.”
This is great news for summer camp marketers because it gives us another avenue for reaching more people with our message and measuring the effectiveness of our efforts. Now it’s time to test Twitter and see how many conversions they are able to drive.