Holiday 2013 Wrap Up
Posted on February 13, 2014
I wrote a lot about holiday marketing for camps this past year! Now that the holidays are over, Facebook released some information on how consumers shopped using Facebook over the holidays of 2013. Here are some interesting stats I wanted to share with you all:
According to Facebook, this was the holiday shopping lifecycle:
“Before: Shoppers start with a plan but are open to discovery
During: Mobile is perceived as a hero for shoppers and Facebook is a key companion
After: Once the presents were wrapped, people shared their experience on Facebook.”
Definitely keep this in mind next year as you are asking parents to give their children the gift of camp!