Blog

Setting Up Facebook Lead Form Ads for Summer Camps

Facebook recently launched a brand new ad unit called a Facebook Lead Form Ad. The Lead Form Ad is a fantastic tool for summer camps! This ad allows you gather contact information from potential customers without needing any custom landing pages or pixels. Read on for a few great camp specific tips for running Facebook Lead Form Ads.   What is a Facebook Lead Form Ad? When someone clicks on your ad, a form automatically opens with the person's contact information automatically populated,...

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Updates to Facebook Lead Form Ad

Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now:  Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

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‘Canvas’ Ads: A New Way to Tell Your Story on Facebook

This past week Facebook officially opened its newest mobile advertising option, Canvas, to all types of businesses. With the ability to add a variety of multimedia features, Canvas will be the most interactive ad option Facebook has released yet. Perhaps the most exciting feature of the new platform is that advertisers can give users a truly interactive mobile experience without directing them to another website. Similar to Lead ads, all user interactions happen on Facebook’s platform. Advertisers won’t have to...

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Google Customer Match for Summer Camps

Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well. According to Google: "Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From...

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Using Instagram Ads to Sign Up New Campers

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

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Instagram Ads Now Open to All Businesses

Exciting news today from our favorite photo-sharing site as Instagram has officially made its advertising platform available to all businesses! Starting today, businesses and advertisers already connected to Facebook’s advertising platforms can now access and create their first Instagram campaigns. Aside from the traditional, single image format, the platform is also offering video ads up to 30 seconds long and carousel ads comprised of multiple images like the ones currently available on Facebook. All ads also include call to action...

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How Pinteresting

Some of you may think that big red swirly P stands for procrastination, but Pinterest is striving for efficiency in ways you could have never imagined. I used to think that too, until I found what I was pinning to actually be useful and extremely relevant to my everyday life. Pinners spend an average of 15 minutes on Pinterest per visit. These pinners are made up of about 80% women, and 20% men and 23% of these pinners are active...

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Facebook Carousel Ads

One of the most exciting advertising updates from this Summer has been the launch of Facebook's Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. I especially love this ad unit for camp's who are advertising multiple objectives of "types" of camps. You can...

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Instagram advertising for summer camps

Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

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