Blog

New Pinterest Analytics for Summer Camps

Last month Pinterest launched brand new analytics for its business customers. The new analytics includes a few awesome additions including audience and website insights. According to Tech Crunch, "At a very high level, the dashboard is designed to provide a quick view into a business’ overall reach on Pinterest. They will be able to at a glance see the number of impressions and views their content got on the platform, as well as how those numbers have trended over time. In...

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Videos Getting a Boost in News Feed

There was a really interesting article in the NY Times a few weeks ago about how Facebook's news feed is giving a huge boost to video. According to the article, "Since June, Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly...

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Using Hyperlapse For Your Camp

Last month Instagram introduced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion. After downloading Hyperlapse, it really is a very simple tool to use! There is not need to create an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop! After recording, you simply choose a playback speed and can instantly share your video to Instagram. This new app is a great and easy way share...

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Snapchat Still More Popular

There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency."  The study was organized by Sumpto, a New York-based marketing company.  As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...

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Improving Your Google AdWords

AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists: Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they...

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Facebook New Right Hand Side Ads

Facebook just announced that Right Hand Side ads will now be different on Facebook. The ads will be bigger and will allow for more creative media design. Newsfeed ads will still be available after the change. Although the new ads will be more expensive, the change will likely be worth it. The new designs are expected to have three times the engagement of the old ads – meaning more people should click through to your website. Here is how the...

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Most-Used Social Networks on Mobile in the U.S.

I'm always encouraging my camps to figure out a strategy for mobile. I found this great chart in Mashable I wanted to share with you all that discusses % of time spend on mobile for certain social networks. It's not surprise that Instagram is almost at 100% (given that they barely have a desktop all), but I love to see how high Pinterest, Twitter and Facebook are too. The chart below from Statista can be found here.   If you haven't figured out...

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Pulling Instagram Stats

I get asked a lot about pulling Instagram stats for your camp. Right now there are not a lot of tools that allow you to pull Instagram stats, but I do recommend trying Iconosquare. Iconosquare provides you will the following metrics: - Followers - Likes - Comments - Like per piece of media - Lost followers - Top performing content - Tag usage - Post history If you know of any other Instagram metrics sites, please comment below. Until then, I'll be getting my metrics from Iconosquare....

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Instagram Reaches 200 Million Users

Yesterday Instagram announced that they have reached 200 million users! According to Mashable, "More importantly, 50 million of those users signed up in the last six months, which means Instagram grew by roughly 100% in the last year. The 200-million figure is for monthly active users, Instagram said." This is huge news for Instagram. If your camp is not already heavily using Instagram then they should be! With the incredible growth they are seeing it is definitely the place right now to...

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Twitter Fave People Feature

As Twitter becomes more popular and people start to follow more users, it is easy to miss out on tweets you care about.  A new “Fave People” section has recently been added to Twitter and is being tested by some Android users. This allows you to create lists of your favorite Twitter follows to view their tweets easily, as well as receive notification each time they tweet. This could be beneficial for camps because rather than scrolling through the feed to...

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