Blog

Today, I am starting a short series on how to make your Facebook posts more engaging. The first part of the series is going to cover imagery. Luckily, summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don't perform well on Facebook. Here are five quick tips to make your Facebook images more engaging: 1. Pictures...

LinkedIn Ads for Summer Camps

Posted on August 7, 2013

LinkedIn ads recruiting camp counselors always spike a couple of months before camp starts. Recruitment agencies run most of these ads, but camps have the opportunity to run their own ads to recruit the best counselors. Here are a few things to think about when running LinkedIn ads for counselor recruitment: 1. Targeting is key: Most students use LinkedIn specifically to find jobs. Make sure you layer on the best targeting possible to maximize results. For example, if you are a camp in...

Facebook insights for your Facebook page

Posted on July 23, 2013

Almost every summer camp has a Facebook page and it is extremely important to take advantage of the insights that Facebook provides you to grow and optimize your page. I am going to quickly walk you through my page's insights so you can see what metrics are important to track. On the main page of Facebook insights there are three panels available: page likes, post reach and engagement. The most important of these three to take a deeper look at is post...

How-to set up Facebook ads for summer camps

Posted on July 22, 2013

Watch this video to learn more about how to set up Facebook ads for your summer camp. Email blake@socialsummercamp.com with any questions! http://www.youtube.com/watch?v=OUhPxqDUImQ&feature=youtu.be...

How-to set up Twitter ads for summer camps

Posted on July 18, 2013

Watch this video to learn more about how-to set up Twitter ads for your summer camp. Email blake@socialsummercamp.com with any questions! http://www.youtube.com/watch?v=4ekOvwQSUAw&feature=youtu.be...

Promoting your camp’s crowd funding efforts

Posted on July 17, 2013

A couple of days ago I wrote about how camps can use crowd funding platforms to raise money. Today I am going to go over a couple of ways that camps should promote these crowd funding efforts. 1. Social media platforms: This seems obvious, but you should heavily promote your project on your own social media platforms. Use photos of camp activities and messaging that clearly describes why you are asking for money and allows your community to connect with your cause. 2....

Resources on social media and summer camps

Posted on July 16, 2013

I've been reading a lot lately about social media and about summer camps in an effort to always be up to date on various ideas. I wanted to quickly share some books and blogs I've been reading for your enjoyment. Books: How Children Succeed by Paul Tough: This book was recommended to me by one of my camp partners as a great way to learn more about child development at summer camp. It goes in depth on developing non-cognitive skills. So far a...

What should summer camps tweet?

Posted on July 12, 2013

A few months ago Twitter came out with a great study on the top-performing tweets from the past year. They analyzed over 20,000 promoted tweets to understand what drove the most action among their advertisers. Summer camps can take some cues about what to tweet from their analysis. Here are the four calls to action they found performed the best: #1 Ask for a download: If your camp has a mobile app, this is a great call to action for your tweets....

Facebook Ad Targeting for Summer Camps

Posted on July 11, 2013