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Missing Opportunities During The Summer

Posted on July 9, 2015
in Social Strategies
by Blake Sunshine
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I've mentioned it a few times before, but summer should be the biggest time for marketing your summer camp. During the summer I spend a lot of time looking at what other camps are doing and, of course, refining the strategies of my current clients. I've noticed a few things that really back up my recommendation for how important summer marketing can be. 1. Many camps are not posting during the summer, but the ones who are see large increases in...

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Summer is here!

Posted on June 11, 2015
in Camp Inspiration
by Blake Sunshine
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We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

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Instagram advertising for summer camps

Posted on June 8, 2015
in Social Tools
by Blake Sunshine
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Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

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GIFs on Facebook

Posted on May 29, 2015
in Uncategorized
by Blake Sunshine
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This is sort of a silly update, but I want to always keep you informed on what is hip in social media! :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...

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Social Media for Summer Camps During the Summer

Posted on April 27, 2015
in Social Strategies
by Blake Sunshine
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I've said it before and I'll say it again: the summer is the best time to market your summer camp. If you have ever wondered when the best time to start a social media program is, the answer is right now! Here are some of the benefits of marketing during the summer: 1. You have a large audience- Parents, friends, aunts and uncles are all online looking for information about what their camper is up to! This is your best chance...

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Spreading The Word of Summer Camp All Over The World

Posted on March 30, 2015
in Camp Inspiration
by Blake Sunshine
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Advertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...

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Using the right image for your Facebook ads

Posted on March 2, 2015
in Social Tools
by Blake Sunshine
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Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

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Faceboook has over 200 million active advertisers

Posted on February 25, 2015
in Social Tools
by Blake Sunshine
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Facebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...

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Tumblr: An opportunity for summer camps in 2015

Posted on January 13, 2015
in Social Strategies, Social Tools
by Blake Sunshine
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I really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year. Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp's target audiences. From their webpage: "Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the...

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