While I certainly don't think camps should make it a huge part of their marketing strategy, there is something interesting to be said for camps using Buzzfeed. In fact one of my favorite Buzzfeed articles this year was about summer camps. If your camp is looking for a great way to engage campers, consider making a list on Buzzfeed. Example lists could be: 1. 21 ways you know you went to Camp Name 2. 10 things only campers know 3. 15 throwbacks from...
Read MoreInstagram is a social media tool rapidly taking the world by storm. According to Instagram there are 150 million active monthly members with an average of 55 million posts per day. With this many users, it is no surprise that brands use this social media tool as a way to reach customers and potential customers. Many current brands are expanding from traditional media outlets and joining Instagram. Brands from Converse to Starbucks to Nike and even the NFL are joining Instagram...
Read MoreBack in December Twitter announced that they were launching conversion tracking! Now we can easily track conversions across Twitter, Facebook and Google. Measurement has never been more simple. According to Twitter, "It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and...
Read MoreI finally got around to recording some information on Facebook Page Insights for Summer Camps! Watch the video below and shoot me a note if you have any questions! http://youtu.be/y147Y3U3lms ...
Read MoreNow that 2014 is here, I thought it would be fun to share some of the social media trends from 2013. Most Talked About Topics on Facebook 1. Pope Francis 2. Election 3. Royal Baby 4. Typhoon 5. Margaret Thatcher 6. Harlem Shake (Some camps definitely took advantage of this topic!) 7. Miley Cyrus 8. Boston Marathon 9. Tour de France 10. Nelson Mandela Twitter posted their own year in review here. The most popular tweet (RTed the most times) was a tweet from Lea Michele after the sudden death of her...
Read MoreIt's always interesting to me how old marketing techniques come back to life after they have disappeared for a while. Case in point, the marketing funnel! The marketing funnel is constantly talked about in regards to traditional marketing, but was never really talked about in regards to social media marketing, until recently. I think it's one of the most important strategies camps can use when they are marketing to parents. Most camps are decently good at loyalty. Their campers and moms...
Read MoreLast week I wrote about the five levers you can use to improve your Facebook ads. I wanted to go more in-depth regarding Facebook ad placement, which is one of the most important levers you can pull. Facebook ads can be placed in the following: - All of Facebook (right hand side, news feed, mobile and desktop) - News feed (desktop and mobile) - News feed (desktop only) - News feed (mobile only) - Desktop only (right hand side and news feed) For all mobile placements...
Read MoreI presented a webinar a few weeks ago with Travis Allison on Facebook secrets for summer camp marketing. I wanted to elaborate a little on some of the things I chatted about there and provide more information for you, my loyal blog readers. One of the most important things I discussed were the five levers you can pull to improve your Facebook ads. Here are the questions I like to ask myself for each lever when I am running my ads. 1....
Read MoreAnyone who reads this blog knows that I love to follow what big brands are doing on social media. Often big brands set the stage for smaller brands (like summer camps!) to take what they have learned and apply them in a smaller fashion. One of my favorite brands to follow on social media is Oreo. In fact I recently read an article that claims that Oreo "owns" social media" because of the amazing job they do on Pinterest, Instagram,...
Read MoreI get asked almost every day by a camp if they should be using certain social tools, like Shapchat, Pinterest or Instagram. Nobody has asked me yet if they should be using Ask.fm, but I guarantee you they will be asking me soon. According to Wikipedia, "Ask.fm was created in June 2010. The service rapidly gained worldwide popularity, with 80 million registered users in 2013, who post 30 million questions and answers per day. Ask.fm is now one of the 200 most visited websites in...
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