Blog

Now that camp is officially over, it is time to put together a fall marketing plan for your summer camp. One big component of this plan is what message your camp will use to market to returning campers. There are a few ways to do this: 1. Reach Parents- Parents are the ones who are most likely re-enrolling their camper for next summer. Appeal to them with a few different types of messages during your early bird period. A few messages you...

Snapchat Still More Popular

Posted on August 25, 2014

in Social Tools

There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency." The study was organized by Sumpto, a New York-based marketing company. As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...

Using New Camp Photos

Posted on August 18, 2014

It's amazing how many new photos camps have collected this summer! From special events, activities, smiling faces and more...

Promoting Videos on Social Media

Posted on August 11, 2014

Now that camp is almost over, it is time to take a look at all of your digital assets from the summer. One of the most important assets to look at is your camp videos. Whether you had a professional videographer or not, you will want to take an inventory of the videos you have. Once you have the inventory taken care of, upload all of your relevant videos to YouTube or Vimeo (whichever your camp uses). Once they are uploaded,...

Fall Planning: Social Media for Summer Camps

Posted on July 23, 2014

It's hard to believe we are over half way through the summer! Some camps in the South and Southwest are already wrapping up their sessions. Camps up North are finishing up their Visiting Days and settling in for another month of Camp. Even though during camp can be very hectic, you should try and set aside some time for Fall Planning. This is what I recommend so that it isn't too overwhelming. 1. Spend 1 hour writing 30 days of content...

Improving Your Google AdWords

Posted on May 20, 2014

in Social Tools

AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists: Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they...

Running Ads During the Summer

Posted on May 15, 2014

Summer is quickly approaching and I get asked a lot if camps should continue to run Google and Facebook ads during the summer. I definitely understand this question and realize that it can add up to some pretty significant budget savings if you can pause your ads during the summer. BUT, you really shouldn't. Why you ask? 1. Summer is when you have the best content! You have to take advantage of marketing yourself at a time when you have the...

AdWords Certification

Posted on May 13, 2014

Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns! ...

Social Media for Your Industry

Posted on April 22, 2014

in Camp Inspiration, Social Strategies

by Nick Middleton