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Facebook Introduces Automated Ad Rules

Posted on February 21, 2017
in Social Tools
by Blake Sunshine
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Less busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...

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Saving Our Summer Camp Clients Money

Posted on October 18, 2016
in Social Tools
by Blake Sunshine
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A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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Google Expanded Ads for Summer Camps

Posted on August 18, 2016
in Social Tools
by altadmin
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Back in April, Google Started testing out an expanded ad unit for AdWords that gave customers twice as much text as previously for their ads. The test fully rolled out in May and now all advertisers have access to fully expanded ads within their account. You can see in the picture below how big of a difference it makes when you have much more text space! You now have 140 characters to get your point across in your advertising. Photo provided by...

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Instagram Stories and Business Profiles

Posted on August 16, 2016
in Social Tools
by altadmin
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Over the summer Instagram made two huge launches that resulted in Instagram stories and business profiles. Now business profiles are something that we have been waiting for a long time to see! Insights on Instagram has been one of the most asked about features and it is finally here. Here are some of the highlights of business profiles: The ability to see insights for your followers and on individual posts The ability to promote an Instagram post directly from your account ...

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What It’s Like to Intern at Social Summer Camp

Posted on August 3, 2016
in Jobs
by Blake Sunshine
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Written by Social Summer Camp summer intern, Francesca Neely-Dickey Whether you’re looking to score some new marketing skills or just want to gain experience in the field, Social Summer Camp gives a thorough but exciting look into the world of social media marketing. Today I’m sharing a little glimpse of my own experience working here as intern. No Pouring Coffees The stereotype for a lot of internships, especially those at larger agencies, tends to boil down to “you’ll be getting coffee for the...

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Retargeting on Facebook for Summer Camps

Posted on June 27, 2016
in Social Strategies
by Blake Sunshine
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  The summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting?  You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start?  I...

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Learnings from Pubcon Austin for Summer Camp

Posted on May 4, 2016
in Social Strategies
by Blake Sunshine
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The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't...

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Google Customer Match for Summer Camps

Posted on January 18, 2016
in Social Tools
by Blake Sunshine
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Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well. According to Google: "Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From...

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