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Instagram Stories and Business Profiles

Posted on August 16, 2016
in Social Tools
by altadmin
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Over the summer Instagram made two huge launches that resulted in Instagram stories and business profiles. Now business profiles are something that we have been waiting for a long time to see! Insights on Instagram has been one of the most asked about features and it is finally here. Here are some of the highlights of business profiles: The ability to see insights for your followers and on individual posts The ability to promote an Instagram post directly from your account ...

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Improving your visual content

Posted on June 20, 2016
in Social Strategies
by Blake Sunshine
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Visual content marketing and social media go hand in hand. This is especially true for summer camps, where it is so much easier to show rather than tell visitors what a magical day at camp looks like. According to CMO Council 65% of senior marketing executives believe that visuals are the core of how their brand’s story is communicated. With everyone relying on visual content, it’s no longer enough to simply post a photo and hope it garners enough likes....

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Instagram Ads Rolling Out Mobile Banners

Posted on June 14, 2016
in Social Tools
by Blake Sunshine
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Instagram made an interesting announcement that they will be rolling out mobile banners on profiles called "profile taps." According to AdWeek: "Advertisers can measure profile clicks in their campaigns. Photo Illustration: Yuliya Kim; Sources: Instagram Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks...

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Facebook Live Video for Summer Camps

Posted on May 25, 2016
in Social Tools
by Blake Sunshine
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Recently Facebook launched a live video platform. This platform is similar to periscope in that you can broadcast at any time you want directly from your Facebook page. Since this is a new tool for Facebook, they have been giving a lot of distribution (and even a notification) to brands that are using the live video option. If you are headed up to camp or have some exciting summer camp news to share, I definitely recommend trying out this awesome tool!...

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Learnings from Pubcon Austin for Summer Camp

Posted on May 4, 2016
in Social Strategies
by Blake Sunshine
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The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't...

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Retaining Campers Using Social Media

Posted on January 26, 2016
in Social Strategies
by Blake Sunshine
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The American Camp Association recently camp out with their 2015 Camp Enrollment Survey Results. While many of the trends were very positive, there were a few areas of concern to me and I am going to cover all of them on my blog in the next few weeks. The first area I noticed is highlighted in the chart below and shows the percent of campers who were returning from prior summers. 19% of camps had less then a 50% retention rate...

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Facebook Lead Form Ad for Summer Camps

Posted on January 11, 2016
in Uncategorized
by Blake Sunshine
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Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

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Signing Up New Campers: A Social Summer Camp Case Study

Posted on September 17, 2015
in Social Strategies
by Blake Sunshine
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Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...

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Facebook Ads Embracing Gifs

Posted on August 27, 2015
in Social Media Roundup
by Blake Sunshine
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Facebook has finally accepted Gifs with open arms! After years of refusing to let the animated photos be featured on the platform we can finally share Gifs in your status or on a friend’s page. Now they are upping the Gif game and letting some marketers include Gifs in ads and Page posts. For the Gif-newbies, a Gif is an animated image on a video like loop. They are very popular on the social network Tumblr and in listicles featured on...

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