Instagram Ads Rolling Out Mobile Banners

Instagram made an interesting announcement that they will be rolling out mobile banners on profiles called “profile taps.” According to AdWeek:

“Advertisers can measure profile clicks in their campaigns. Photo Illustration: Yuliya Kim; Sources: Instagram

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts.

The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram.”

I’m excited to see what other ad offerings Instagram will roll out in the next few months!