Blog

Google Customer Match for Summer Camps

Posted on January 18, 2016
in Social Tools
by Blake Sunshine
0 Comments
0

Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well. According to Google: "Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From...

Read More

Facebook Lead Form Ad for Summer Camps

Posted on January 11, 2016
in Uncategorized
by Blake Sunshine
0 Comments
0

Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

Read More

Using Instagram Ads to Sign Up New Campers

Posted on October 20, 2015
in Social Strategies, Social Tools
by Blake Sunshine
0 Comments
0

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

Read More

How Pinteresting

Posted on August 25, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

Some of you may think that big red swirly P stands for procrastination, but Pinterest is striving for efficiency in ways you could have never imagined. I used to think that too, until I found what I was pinning to actually be useful and extremely relevant to my everyday life. Pinners spend an average of 15 minutes on Pinterest per visit. These pinners are made up of about 80% women, and 20% men and 23% of these pinners are active...

Read More

Facebook Carousel Ads

Posted on August 19, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

One of the most exciting advertising updates from this Summer has been the launch of Facebook's Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. I especially love this ad unit for camp's who are advertising multiple objectives of "types" of camps. You can...

Read More

Missing Opportunities During The Summer

Posted on July 9, 2015
in Social Strategies
by Blake Sunshine
0 Comments
0

I've mentioned it a few times before, but summer should be the biggest time for marketing your summer camp. During the summer I spend a lot of time looking at what other camps are doing and, of course, refining the strategies of my current clients. I've noticed a few things that really back up my recommendation for how important summer marketing can be. 1. Many camps are not posting during the summer, but the ones who are see large increases in...

Read More

Summer is here!

Posted on June 11, 2015
in Camp Inspiration
by Blake Sunshine
0 Comments
0

We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

Read More

Instagram advertising for summer camps

Posted on June 8, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

Read More

Facebook Image Dimensions

Posted on May 15, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

If you are a Facebook marketer, you are always trying to remember the best image size and dimensions for Facebook! Luckily Jon Loomer (a fantastic Facebook marketer) made this handy guide for us that includes all of them. I've also embedded the guide below for easy access. Courtesy of: JonLoomer.com...

Read More

Men Are Using Pinterest Too

Posted on May 11, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

We talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...

Read More