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Copyright Infringement image

How to Stay Away From Copyright Infringement

It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

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Saving Our Summer Camp Clients Money

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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We Heart It: A New Social Media Platform For Teens

With the alarming growth of social media platforms, there seems to be a new social media app and network popping up on a weekly basis.  Recently, We Heart It, a social media platform similar to Pinterest, sparked our interest.  With nearly 30 million active users ( 80% being under 25 ) We Heart It is quickly becoming one of the go-to social media networks to reach teens, behind Instagram, Twitter and Facebook.   What is We Heart It? Similar to Pinterest and Instagram, We Heart It is...

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LinkedIn Sponsored Updates for Camps

A few months ago LinkedIn launched sponsored updates. According to their blog post, "Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with the organic posts from their network and the companies they follow.  Members will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network." In order to take advantage of this, camps will need to...

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Make your Facebook posts engaging: Post type

The next entry in this series on how to make your Facebook posts more engaging revolves around post type. According to SocialBakers, who looked at over 5,000 Facebook posts in the past year, the most engaging posts on Facebook include photos. However depending on what kind of content you create, other types of posts can be equally engaging for your summer camp: Photo: As mentioned above, this is the most engaging type of post. Camps have amazing imagery and photo collections, so use...

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Facebook insights for your Facebook page

Almost every summer camp has a Facebook page and it is extremely important to take advantage of the insights that Facebook provides you to grow and optimize your page. I am going to quickly walk you through my page's insights so you can see what metrics are important to track. On the main page of Facebook insights there are three panels available: page likes, post reach and engagement. The most important of these three to take a deeper look at is post...

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Google Search Insights for Camps

Google offers summer camps some great tools for learning more about what prospective parents are searching for. One such tool, Google Trends, allows you to see what search terms are being searched for at certain times of the year. The image below shows the last year trend for searches using the following terms: summer camp texas (red), summer camp maine (blue) and summer camp new york (yellow). The trend lines shows what most camps already know, which is that they receive most of...

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Measuring social media success for summer camps

As part of the Social Summer Camp social media program for summer camps, I work with each camp to put together a short, medium and long-term measurement plan. A solid measurement plan is one of the most important aspects of a great social media program. A lot of summer camps are using social media, but have not figured out how to measure the success. If you are running a social media program and not measuring results, try some of these...

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All you need to know is that it’s possible

A lot of camps I talk to about social media consulting tell me that they aren't interested in my services because they are not looking to grow their number of camper sign ups. While this is a great problem to have, I always get so disappointed to hear about summer camps that aren't interested in growing past their current state. Of course it is normal for camps to be comfortable with their current size and it's true that growing a camp past it's...

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