Blog

Privacy Updates, Data Sharing and How Advertisers Can Adapt – Part 2

Advertising techniques and strategies have evolved since the foundation of modern advertising in the 1920s. As televisions and computers became accessible to most every American, advertisers capitalized on the technology to reach large numbers of targeted audiences. Now, tools used for targeting online audiences may be disappearing and advertisers and businesses need to adapt. For small businesses like most summer camps, this comes as a hard hit. Facebook and Google Ads are affordable and effective ways to target a few potential...

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Understanding Firefox’s Newest Privacy Update – Part 1

Nearly everyone is concerned about online privacy and protecting their personal information in cyberspace. The Pew Research Center found that 93% of adults say that being in control of who can get information about them is important. These concerns are becoming more prominent and even tech giants like Facebook, Google and Apple are responding. On June 4, Mozilla Firefox rolled out, perhaps the most aggressive privacy measure to date, that includes enhanced tracking protection by default for all new users...

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Predicting Social Media Trends for 2018

In the past year, we saw a number of trends and consistencies throughout several social platforms that only has us wondering what’s to come in 2018! From the rise in “stories” on Instagram, to the expansion of live streaming on Facebook, to the increase in character limit on Twitter, all social media platforms have marketers at the tips of their toes, trying to adapt and stay on top of their online game. As 2018 begins, we can only hope to see...

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Twitter Introduces Remarketing

Interested in creating #winning ad campaigns on Twitter? The company has developed a new website tag that creates campaign audiences by identifying Twitter users that have recently visited your camp's website. You can retrieve your tag at ads.twitter.com in the conversion tracking tab. Add it to the page of your website that get the most visitors, like your homepage. If you are already using a Twitter website tag to track conversions, you can simply change the settings to have it monitor...

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