Landing pages for social media
Sometimes the easiest way to measure your social media activity is by creating specific landing pages that you drive social media ads to. There are a couple specific landing pages I like to drive camp ads to:
– Download a brochure
– Download our parent guide
– Speak with our camp directors
– Sign up for more information
– Learn more about our camp
I especially love if on these landing pages you can try and collect name, email, phone and age of potential camper. But, the best part about driving to a specific landing page is that you can place a conversion tracking pixel behind the form to see who is coming from your social ads. This can help you qualify your leads and understand your cost per lead more closely. If you aren’t using specific landing pages to track activity you are missing a fairly large opportunity to be more accurate with your social media efforts.