Facebook Custom Audiences
I’m actually shocked that I haven’t written a blog post about Facebook Custom Audiences yet. This is an extremely important topic for summer camp marketers. Why, you ask?
According to Facebook, “Custom Audiences let advertisers find their offline audiences among people who are on Facebook. Using email addresses, phone numbers, Facebook user IDs or app user IDs to make the match, Custom Audiences let you find the exact people you want to talk to. You can create a Custom Audience representing any group of customers or prospective customers that you’d like to reach with targeted Facebook Ads.”
Up until now, you have had to use Facebook’s Power Editor (PE) to access Custom Audiences. PE can be an extremely frustrating tool for the average person to use, but just a few weeks ago Facebook announced that you can now access Custom Audiences straight from their ads manager. This should give almost every summer camp the power to access this amazing targeting capability.
Here are some ways that camps can use Custom Audiences:
1. Reach customers in certain areas and use custom audiences to exclude your current customers
2. Follow up on leads from a camp fair in a new way (besides using email)
3. Encourage all of your customers to become fans
There are about a million more ways to use this feature but I thought we should start there. As always, comment below or email me if you have any questions about getting started with Custom Audiences.