Meta’s Fall ’23 Updates For Facebook & IG

Meta released a couple other updates and are experimenting with new ideas on Facebook and Instagram. We’re here to keep you in the loop! Feature Updates Meta Verified: a new feature that is launching soon for business accounts. It’ll cost $21.99 for a Meta Verified business account on one platform and $34.99 for verification on both Instagram and Facebook. What your monthly fee gets you: a verified badge, impersonation protection, account support, and improved discovery.  Will this have a significant impact on how...

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Facebook Updating Page Organic Impressions

Facebook Page impressions are an important metric for measuring how many times your post enters a user's screen. Impressions are not unique to one user, which means the same piece of content can be displayed to the same user multiple times. Over the last few years, Facebook has updated formulas for calculating metrics such as reach and engagement. On October 17 the social media giant announced a change in how organic page impressions will be calculated which may impact your...

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Facebook’s Organic Reach Change… What’s Really Happening?

onThe new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in Facebook's organic reach for posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has changed their algorithm frequently for years now and we have already seen changes similar to this before. In November...

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