Big Changes Coming to Social Media’s Biggest Platform

Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were overwhelmed with content from businesses, brands...

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‘Canvas’ Ads: A New Way to Tell Your Story on Facebook

This past week Facebook officially opened its newest mobile advertising option, Canvas, to all types of businesses. With the ability to add a variety of multimedia features, Canvas will be the most interactive ad option Facebook has released yet. Perhaps the most exciting feature of the new platform is that advertisers can give users a truly interactive mobile experience without directing them to another website. Similar to Lead ads, all user interactions happen on Facebook’s platform. Advertisers won’t have to...

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