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The weather is warming up, school is letting out and you can just feel that summer is in the air! This year the American Camp Association reports that more than 14 million children will attend camp in the U.S. at one of the more than 14,000 day and resident camps. While many things about the unique summer camp industry remain the same, there are a few interesting changes this summer. Camp tuition prices are rising, making the potential customer base for...

Social Media for Summer Camps: The Ever Changing Summer Camp Industry

Posted on July 21, 2016

in Camp Inspiration, Social Strategies

Even though the summer is our busiest time at Social Summer Camp (750 social media posts written a week...

We’ll take care of it!

Posted on July 21, 2015

I recently read a post by Seth Godin that had me thinking about how we try to operate at Social Summer Camp. Here is what the post said: "There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that won't make you feel stupid. "I'll take care of it," and I won't come...

Summer is here!

Posted on June 11, 2015

We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

Spreading The Word of Summer Camp All Over The World

Posted on March 30, 2015

Advertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...

Facebook Advertising: Not for Wimps

Posted on February 2, 2015

in Camp Inspiration, Social Tools

Summer Camps typically hire Social Summer Camp for our Facebook advertising expertise (I did work for Facebook for three years after all), but let me tell you...

Three types of advertising

Posted on May 29, 2014

I wanted to share with you all a great blog post from Seth Godin on advertising. What kind of advertising is your camp running? What do you want to be running? From Seth's Blog: "Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google's business is driven by direct response advertising. Trust ads are generally unmeasurable. "I've heard of...

Social Media for Your Industry

Posted on April 22, 2014

in Camp Inspiration, Social Strategies

by Nick Middleton