Pinterest and advertising for summer camps
Last month Pinterest announced that they will be starting to provide promoted pins (also known as ads). They are currently testing this with a few companies and promoted pins will only show up in search results and category feeds. I’m sure it’s only a matter of time before this is open to everyone and available in the Pinterest news feed. Of course, this is exactly how Facebook started out, first allowing a few promotions on their right hand side and then eventually moving them into the news feed.
Here is how I think this will work for camps:
- I see a time where camps can promote specific pins to moms (this is the best audience on Pinterest). I think this will be a huge opportunity for many camps to get their message across.
- I see a time where Pinterest may become too full of ads to be interesting (I hope this does not happen).
- If you are a camp who is not using Pinterest, now is absolutely the best time to get started.
Are you excited to see promoted pins? Upset? Personally, I think it’s about time that Pinterest started doing this so I am excited to see where it goes. Comment below and let me know what you think!