Facebook Updating Page Organic Impressions

Facebook Page impressions are an important metric for measuring how many times your post enters a user's screen. Impressions are not unique to one user, which means the same piece of content can be displayed to the same user multiple times. Over the last few years, Facebook has updated formulas for calculating metrics such as reach and engagement. On October 17 the social media giant announced a change in how organic page impressions will be calculated which may impact your...

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