Is TikTok the Next Trend for Digital Marketing?
TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....
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