Influencer Marketing: The Future of Marketing

Social influence now has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from influencers, people and organizations with an expert level of knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, Youtube, Facebook and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. It is the recommendations from influencers that help some social media users find products...

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