Measuring social media success for summer camps

As part of the Social Summer Camp social media program for summer camps, I work with each camp to put together a short, medium and long-term measurement plan. A solid measurement plan is one of the most important aspects of a great social media program. Many summer camps are using social media, but have not figured out how to measure success. If you are running a social media program and not measuring results, try some of these short-term measurement ideas: Using Google...

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How to hire a social media consultant for your summer camp

Hiring a social media consultant for your summer camp can be extremely overwhelming. I get asked all sorts of questions by camps who are unsure of the process and benefits of hiring a consultant. Some common objections I hear are: I already have a marketing associate on staff I have a social media intern who is responsible for this We already use social media We don't want to invest in social media because it does not drive our business results These...

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