Blog

Digital Marketing Playbook for Nonprofits

Your nonprofit's mission is big, but your budget is small. Today’s digital landscape has changed the way nonprofit communities connect and expand. Is your camp using all the available resources to drive donations and raise awareness? Maximize your online efforts with these digital marketing and social media tips for nonprofits. Social Media Tools Create a shareable Facebook Frame -- Make a custom frame for your nonprofit using Facebook’s Frame Studio. This is a fun and effective way to increase awareness of...

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Updated – Instagram for Summer Camps

Want to reach your campers with a targeted message on social media? Instagram is the place to be! Over 1 billion people actively use Instagram each month, and 500 million use Instagram stories every day. Here are some quick tips to get active on Instagram. 1. Set up your account - Go to Instagram.com and set up your camp's account. Find a few camps to start following and see what types of photos are getting good engagement. Post to your other...

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Updates To Twitter

Twitter has announced quite a few updates to their advertising products and analytics over the past few weeks and are offering some great updates to their advertising interface. Below is a summary of some of the latest updates Twitter has made to their advertising offerings: Tailored Audiences - Similar to Facebook's custom audiences, Twitter now allows you to upload lists of emails, people who have visited your website, mobile numbers and more to reach more of the people who matter to you. Campaigns by Objectives...

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Instagram Surpasses Twitter in Monthly Users

Just a few day ago, Instagram announced that over 300 million people use the app every month, about 20 million more than the 286 million people that Twitter reaches every month! With Instagram growing at a rapid rate, now is a better time than ever to refine an Instagram strategy for your camp. Instagram is a great platform to reach your audience in a unique and creative way. We are so excited to see what new products Instagram will release in 2015 and looking...

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Promoted Pins For Your Camp

Pinterest recently announced a beta test for Promoted Pins! While Pinterest is still working out the kinks of the initial test, promoted pins are a great way to gain awareness for your camp and drive site traffic, while reaching a new audience. Interested in testing promoted pins for your camp? Below are a few things we will work with you to set up to ensure your camp has everything it needs before being whitelisted to test Promoted Pins! 1) If your account isn't already, it needs...

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Major Changes to Facebook News Feed

Last week, Facebook announced some major changes coming to News Feed in January of 2015! To be sure that your camp is ready for these changes we wanted to highlight exactly what is changing and how to be ready for it: What changes will be occurring? As noted in this Facebook blog post, starting in 2015 Facebook will now show less of the page posts that are too promotional or push people to perform a certain action. After research and feedback, Facebook has discovered that users want...

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Holiday Tips For Your Camp’s Social Media Strategy

Here at Social Summer Camp, we understand that seasonality is everything, especially when it comes to the purchase and sign up cycle for camp registrations. The holidays are a great time to turn leads into registrations, drive more brand awareness for your camps through home visits and marketing tactics and the holidays are one of the best times for brand engagement, since both parents and campers have multiple days off work and school. Below are just a few ways we are ensuring that campers...

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Online Display Advertising For Summer Camps

Online Display advertising, also known as banner ads, was the first type of advertising on the Internet. Sometimes confused with "pop-up" ads, display ads often get a bad rap for being overly annoying or intrusive. Although online display ads are the oldest form of internet advertising, when targeted accurately and efficiently, they are still a great way to reach your target audience at scale. There are many ways you can run online display ads, from self-service through Google to running through a display...

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Video on Facebook: Surpassing YouTube For The First Time

Just less that year after Facebook began testing auto-playing video, they are finally winning in the race against their longtime competitor Google (YouTube), in the amount of desktop video views for the first time, recorded in the month of August. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. Although, Facebook is still trailing behind You Tube in the amount of...

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Using Hyperlapse For Your Camp

Last month Instagram introduced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion. After downloading Hyperlapse, it really is a very simple tool to use! There is not need to create an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop! After recording, you simply choose a playback speed and can instantly share your video to Instagram. This new app is a great and easy way share...

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